Partner integrations
Connecting partner capabilities to customer value.
I led positioning and launch work for background screening and occupational health integrations, helping customers understand their value and how to buy.
My role Partner positioning, launch coordination, and enablement.
Watch the project storyConnect the capability to the customer.
Background screening
Part of the credentialing workflowOccupational health
Part of the credentialing workflowThe challenge
The integrations connected credentialing with background screening and occupational health. Customers needed to understand what each connection meant for their workflow, across both direct and account-managed purchases.
My approach
Explain the workflow value
I developed positioning around customer needs and aligned internal and partner teams on the product story and launch sequence.
Support both ways to buy
I carried that story into seller one-pagers, in-app campaigns, LinkedIn content, and joint press releases. Messaging supported credit-card purchases and account-managed sales through Credentialing Advantage.
The outcome
The launches gave customers a self-service path and an account-managed path, with shared messaging across partner and internal teams.