Senior product marketing · Healthcare SaaS & medical devices
I lead portfolio GTM, positioning, product launches, pricing and packaging, competitive intelligence, and sales enablement—connecting customer truth to commercial action.
Clinical perspective.
Commercial discipline.
Strategy is only useful when it changes what happens next.
Selected work
A look at how I use customer insight, market judgment, and cross-functional leadership to move complex products forward.
Created and launched Gold, Platinum, and Diamond HCIR service packages—owning segmentation, willingness-to-pay research, pricing and packaging, positioning, GTM, and sales enablement.
Created the competitive program, connected buyer signals across the revenue stack, and translated insight into plays sellers could use in live deals.
Developed the positioning, messaging, and enablement for Backgrounds Online and Mobile Health integrations across a complex credentialing ecosystem.
Led launch and commercialization work across surgical telepresence, diagnostic imaging, mobile CT, and radiation-protection technology.
How I work
Product marketing sits between what customers need, what the product can deliver, and what the business must achieve. My job is to make those three things meet.
Listen to customers, sellers, market data, and competitors until the real decision becomes clear.
Turn insight into focused positioning, segmentation, packaging, and a practical path to market.
Give product, sales, and marketing a shared narrative—and the tools to deliver it consistently.
Connect launch and enablement work to revenue, adoption, competitive wins, and customer value.
A different path to product marketing
My career began close to clinical care, where technology is never abstract—it shapes someone’s workflow, confidence, and outcome.
That perspective now informs how I lead product marketing across B2B SaaS and FDA Class I and II medical devices. I translate technical complexity without flattening it, bring the customer into the room, and build go-to-market strategies that work in the real world.
Let’s make the complex clear