My career story

I built my product marketing career on clinical experience.

Today I lead go-to-market strategy across healthcare SaaS and medical devices, with work spanning positioning, pricing, launches, competitive intelligence, and sales enablement.

Black-and-white portrait of Ashleigh Young Parsons, senior healthcare product marketer

The concise version

What I do and where I do it.

What have I owned?: I owned product marketing for the supplier side of the credentialing portfolio, spanning positioning, pricing and packaging, launches, and field enablement. I also built and ran a company-wide competitive intelligence program, translating buyer and market insights into practical guidance for commercial teams.
Which markets do I know?: Healthcare SaaS, health technology, and FDA Class I and II medical devices, including diagnostic imaging, surgical technology, and regulated clinical workflows.
What makes my perspective different?: I combine hands-on clinical experience with product and commercial leadership. That keeps my work grounded in how healthcare technology is actually evaluated, adopted, and used.

My career story

The perspective I bring to product marketing.

Healthcare technology demonstration with colleagues at a tradeshow

Clinical perspective

Understanding adoption beyond the purchase

My career began in pediatric CT. I later helped clinical teams put new imaging systems into practice, which gave me a firsthand understanding of adoption beyond the purchase decision. That experience still shapes how I evaluate a product’s value and what customers need to use it successfully.

Commercial responsibility

Bringing customer understanding into product marketing

In product marketing, I’ve applied that perspective to decisions about positioning, pricing and packaging, and bringing new offerings to market. Owning product marketing for a healthcare SaaS portfolio broadened my focus to the needs of both individual users and enterprise customers. I bring that combination of clinical understanding and commercial responsibility to the work you’ll find here.

Professional credentials

Pragmatic Certified Product Marketer
Certified Accelerator of Competitive Intelligence, Crayon
Six Sigma Lean Green Belt

Education

Kennesaw State University (BBA, Business Administration; Minor in Marketing)
Gulf Coast State College (AAS, Radiography)

Explore my product marketing work.

View case studies